For you as an online business owner it’s not so easy to find the best email marketing platform. There are so many services and each of them has a different feature set and of course a different pricing. If someone asked me in the past which tool you should use to get started, my answer was often “Mailchimp”.
The popular email marketing platform Mailchimp has a lot of features, is easy to use and most of all they offer a free plan for the first 2000 subscribers.
So why is it so difficult to choose a platform if there is a huge player with a free plan? Keep reading, I will tell you why I quit using Mailchimp and which tools I use instead!
Why is Mailchimp not the right email marketing platform (anymore)?
Mailchimp is an email marketing platform with a great reputation and some nice tools. Like many other good products, Mailchimp has also a “higher” price. Sure the free version is for a lot of users “complete” enough to start, but what happens if the mailing list (audience) becomes bigger? The monthly costs for a bigger mailing list at Mailchimp was always more expensive than for most other services. You have to pay a high price just for saving your mailing list on the Mailchimp servers!
Besides the higher price, the user has faced earlier this year another disadvantage, they changed the rules or the feature set for the free plan. In the past it was possible to use many premium features in the free plan. Today you can’t upload your own email templates anymore and the maximum number of mailing lists is set from many to ONE.
There are not only changes for the free version, there are several modifications which makes it less attractive to use Mailchimp these days. For example, you need to upgrade to the standard plan to make use of all automation features. Most people (including me) don’t need so much advanced features if they do email marketing. That’s why I use for many cases a more simple tool for a much lower price. However, if you need more features, there are also much better Mailchimp Alternatives.