Between the moment your store’s platform is launched and sales begin to occur consistently, there is a process that requires effort and perseverance.
One of the most effective long-term strategies is search engine optimization, better known as SEO (search engine optimization ), within this process.
After all, SEO is the process by which your store will organically gain traffic, as it improves the ranking of the SERPs ( search engine results page ) of Google and other search engines.
According to The Search Engine Journal, 93% of online activity begins with a search, which shows way more than clear the importance of SEO for eCommerce.
That, as well as many businesses, are already using optimized SEO strategies to attract traffic to their online stores. But this is not just any traffic. It is not a matter that focuses merely on volume but the right type of traffic. That is, the people interested in learning about and potentially buying your products greatly increase success rates.
The conversion rates in the last quarter of 2016 for online purchases globally were from 4.14 to traditional media, smartphones and 1.55 3.56 in tablets, an average of 3.08. It means that out of every 100 visitors to online stores, 3 became customers.
From this account, it can be affirmed that implementing a correct SEO strategy that attracts traffic to your store will increase the number of visitors to your site. The more well-targeted potential consumers who visit your website, the more customers and more sales will result.
SEO is not going to give immediate results. It takes time to build a reputation with search engines to go up in the SERP ranking (75% of users never go beyond the first page). It is true in all cases, including eCommerce.
So, the increase in traffic represents more sales, the profits of which can cover the investment in SEO. This, of course, is something extremely positive. The less bright side is that it may take months before this happens.
More than patience in itself, it is a correct projection with grounded expectations.
It is a fact that the customer base will grow and that those who have already bought once could become repeat customers. For this, it is required to give SEO space so that of the expected results, you cannot suspend your strategy after a month, arguing that it does not work.
On the other hand, without SEO, you will not obtain considerable improvements in the organic traffic that reaches your site.
Now, if you require some immediate results in addition to the long-term positive results, combining the SEO strategy with a PPC (pay per click) strategy is a viable way out.
There are many ways to optimize your SEO strategy, which can have different levels of difficulty. But in general terms, these are 5 recommendations that you can implement initially.
Your e-commerce site needs social media to be complete. You should include buttons that allow people to share, comment, and interact with your products. It will lead you to increase and strengthen the community around your business.
When people can use these buttons, and they do, search engines will recognize your brand and your store as valuable to users.
In addition, that your business increases its presence in social networks helps generate a conversation between customers, who will spread the word about your products.
It would help if you allowed users to tell what they think of the product they bought from you. This option must be enabled for each product.
Having user reviews and opinions of your products can increase your conversion rates, according to Internet Retailer. Similarly, it is estimated that 77% of consumers read reviews and recommendations before making a purchase.
But in addition to helping you increase your conversion rates, they are also a good way to support your SEO strategy because these reviews increase the amount of content on your site.
It is important to optimize your SEO efforts for better long-term results constantly.
For example, use digital analytics tools to identify the keywords that are obtaining the best conversions.
Similar to this, investing in PPC campaigns, which we previously told you, is an excellent complement to your SEO strategy. In this case, it helps you identify keywords in a similar way to the previous example. These words should become part of your SEO strategy.
The same goes for other elements like meta titles and meta descriptions, and the content of certain pages.
Remember that for this trial and error strategy to work, you must make one change at a time.
Although it may not seem like it at first, having a blog is highly beneficial to your online store.
Keywords are an important element in any SEO strategy. When the strategy is being set up, an investigation must be carried out in which the keywords to be used are determined.
Each page on your site must respond to a single keyword, which is the one that will place you in some position in the SERP ranking.
In this sense, there will be keywords that your product pages and within your e-commerce site will not be able to adopt. It does not mean that they are lost, and you will never be able to enter the search engine ranking with those words. The best way to use them is on a blog.
The blog, of course, should not be something you do to muddle through. It has to have high-quality, easy-to-read content. It would help if you constantly fed it for it to work.
It would help if you found a way to get high-quality inbound links. You need to emphasize quality because if many low-quality sites have links that lead to your e-commerce site, it is most likely that the search engine algorithms will penalize it, causing it to fall in the SERP ranking. But beyond the penalty, that traffic will not help you at all.
Here what you should do is focus on gaining links from sites with authority in your industry. These are the quality links you need. Once you identify those sites, you can offer them something of value in exchange for the links.
Your offer can be interesting, high-quality, and useful blog posts for your shared audience. It can be a written text, a study, an attractive infographic, for example. You could even offer a sample of your product for them to use and review on that site.
Regardless of whether you are in the process of implementing your e-commerce site, whether it has been running for some time, or how successful you have been in the past, having a solid SEO strategy is vital.
SEO will increase traffic, increase the credibility of your business and even position you as a leader in the industry. But the most important thing is to increase sales.
Remember that SEO work is something that is done actively and constantly. You cannot abandon it once you have the site up and running. Both Google and other major search engines update their algorithms constantly, and you have to keep up. If you’re not an SEO expert, it’s recommended to hire an expert or agency. For your business in San Diego, you can hire the San Diego SEO company to get the best SEO service and a stable ranking on SERP.
It is a job that requires effort, dedication and time, but the return on investment will make it worth it.
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